Archive for January, 2011

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Within the past few years, it seems that social media positions are popping up everywhere, in all types of organizations, from The New York Times, to Pizza Hut, and even in the White House. Businesses of all types are identifying the need to stay connected with their communities because they recognize the benefits.

Social media marketing is just a slice of the social media industry, but it’s a very important piece of the story. Businesses see social media as a platform for engaging with consumers and informing them of the latest company news and products. Marketers are blazing trails in the social media marketing sector, creating campaigns that are interactive, shareable and inclusive of the online community. For the most innovative of marketers, the focus isn’t on campaigns, but on letting consumers take the reigns in guiding a brand’s social presence.

For aspiring social media marketers, there are no strict rules for becoming successful. But we’ve gathered eight of the brightest minds in the social media industry to elaborate on five helpful tips for landing a job in social media marketing.

1. Join Social Media Meetups and Networks

In talking with a number of digital entrepreneurs, one tip stood out as the first step towards online success: step away from your computer, meet with professionals in the field you want to work with and join groups of others interested in social media and technology. Damien Basile, communication strategist and founder of Digital Somethings, a monthly digital influencer event series, said it loud and clear, “The old axiom still rings true: It’s who you know, what you know and how much money you have access to.”

Digital Strategist and Co-Founder of Foodspotting, Soraya Darabi, recommends that job seekers looking to break into the social media world get out and meet people in the industry:

“Most careers depend a lot on networks, but the beauty of social media is that you can “meet” most of the people you need to know online. Having said that, I truly appreciate real life conversations, and get great value from the New York Tech Meetup after-events, where like-minded entrepreneurs and digital strategists roam. Create your own networking event if you can’t find a nearby group to suit your interests.”

Joining groups like the New York Tech Meetup and Social Media Club are a great start to getting to know professionals in the industry. Make sure you’re not just attending events, sitting in the back and leaving after the speeches end. Be proactive about meeting new people, learning about what they do and having meaningful conversations.

If you can’t find a fitting group of interesting people nearby, start your own Meetup. Organizing a group of specialized experts is one way to sky-rocket your name to the top.

2. Make Relationships, Not Pitches

Joining specialized groups is just the beginning; don’t stop there. When you meet people with interesting stories, get to know them and build a true relationship. Forget the marketing pitches and the elevator speech and leave your resume at home. People can instinctively identify a fraud; be genuine in your mission to understand the industry and what your acquaintances are working on. I like the way Soundcloud Evangelist David Noël puts it, “Don’t be spammy, pushy, sales-y, douchey, or scary.”

The best thing about the social space is that you can continue your relationships online. As Basile puts it, “Comment, interact, blog and re-blog. The more you make yourself heard, the more you will be heard.” Make sure you’re staying active within your network, and don’t forget to listen.

Pedro Sorrentino, MediaMind’s marketing and PR coordinator in Brazil, says to remember that “it’s not only about the people you know, it’s about the way you treat them as well. Technology is just a platform and social media is all about sociology, human behavior and status.” He points out that technology can lead way to short, crass communications. Learn how to engage your network in a “clever and polite way.”

Sophia Aladenoye, a digital strategist at Ogilvy Public Relations, stresses the important of embracing the extrovert in you while on your mission to make your connections count:

“My top tip would be to always engage with people. I have seen this, time and time again, that those who are in the social media industry and who wish to break in are individuals who actually like people and like talking to people. Those are the ones who I see thriving in this industry — it is called “social” for a reason. Even if you consider yourself an introvert, there should be a part of yourself that still reaches out to people.”

3. Stay Informed of Trends, Tools and News

Training, experience and knowledge are all very important for any career choice. Since social media is such a new industry, there aren’t very many standards on what type of training you should have or which tools you should be utilizing to measure success. Because the landscape changes so quickly, it is therefore very important that you are constantly learning. Keep yourself updated on the latest technologies, trends and news by reading up. Walter Junior, social media strategist at Riot, points out that being in the know is key:

“Keep up-to-date with tools, applications, studies and reports. In my opinion, it’s essential to monitor and be familiar with a wide range of Internet materials, such as social media usage research, in order not only to comprehend market and users’ consumption habits, but also to know how they are changing each day.”

Darabi believes that industry awareness and a passion for new things keeps aspiring social media marketers on top of their game. “The magic word in our industry is beta. Get on the beta list for every product that intrigues you, try it for yourself before you recommend the product or platform to your brand or organization. Early-adoption and the ability to be first-to-market is an easy gateway to success.”

A background or knowledge in marketing or PR doesn’t hurt, either. Jakub Svoboda, publisher of, a Czech blog specialized in digital marketing and social media, says that “you have to understand, at least on a basic level, how companies are communicating, what brand marketing is, how to deal with reputation, how to manage a PR crisis, and how to write copy for social advertisements.” If you have a passion for social media, but don’t have the marketing experience, don’t be discouraged. Pick up a marketing book, take a course, or get a mentor.

When you’re on top of the latest news, you’ll never have to worry about fudging up on the facts in an interview. Kimberly Aguilera, planning and new media recruiter at Tangerine Talent Management, advises that, “at an interview you should be prepared with your own ideas for the company or agency [you are interviewing with]. Have relevant examples of who is doing what right.” Aguilera also advises that you cut out the jargon and start at the basics while interviewing. “Being able to teach is a big part of the roles. Not everyone knows as much as you do all of the time. You have to make it all understandable for non-social media experts.”

To stay on top of the latest news, fill your RSS reader with the sources that cover that news. Our experts recommend AdAge, PSFK, Creativity Magazine, eMarketer, and of course, Mashable. We also recommend following or creating a Twitter List of social media of great thinkers in the industry, and interacting with individual tweeters on the list when they post something that’s of interest to you.

4. Find an Online Balance Between Personal & Professional

Noël will tell you that “the lines between your personal and work online presences are blurred.” There isn’t an invisible line between the two, and there is no way of keeping them separate, no matter how you may try. Noël looks at this truth as an opportunity to showcase your expertise. He elaborates, “Don’t be afraid though, and use this to position yourself as an expert in your field and beyond, by blogging about things that are tangent to what your work life is about, but not necessarily cover it as a whole.”

Darabi advises, “Develop your own ‘personal-professional hybrid,’ a version of yourself online that you’re comfortable sharing with the CEO of a Fortune 100 company and your grandmother alike.”

Finally, don’t forget that anything you contribute to the Internet stays there. Basile puts it into perspective, “Everything is Googleable. Anything you put online is fair game, even if your privacy settings are strict. All it takes is one person to copy-paste something you said. Take 10 seconds to think about what you’re saying before you post anything. Someone is ALWAYS paying attention.”

5. Make Your Resume Stand Out

We asked our eight social media, communications, and digital strategy experts for their top resume tips for aspiring social media marketers. They had so many great ideas that we decided to leave you with these notes on sprucing up your resume:

  • “Aspiring social media marketers must include their professional and personal social networking links on their resume. A potential employer will find them anyway, so including them shows savvy and initiative. Don’t include your follower numbers, ratio or “influence” score. A potential employer will find that out when they search your social profiles”. -Damien Basile
  • “What you emphasize on your resume should also reflect what companies or positions you are applying for. No one likes a resume that doesn’t feel somewhat personalized.” -Sophia Aladenoye
  • “It’s essential to emphasize your social presences by including your links to Twitter, Facebook, LinkedIn and personal blog on your resume. In that way, interviewers can analyze your writing and publishing skills, the way you interact with other people and your ability to build a consistent personal image.” -Walter Junior
  • “Emphasize your writing and photography abilities, as this industry is largely about making content interesting through basic blogging techniques. You should also highlight projects you’ve self-started. My friend Mike Hudack, [co-founder] of, often says he only hires people if they have a side project they feel passionately about. He wants all hires to be innovative and entrepreneurial. I like that approach.” -Soraya Darabi
  • “I consider owning some information channel that seems to be interesting a “must have”. Even if it’s your Twitter, a forum, or maybe a very good blog. And don’t forget to show that you are always learning, don’t try to be a know-it-all. Information changes really fast. If you want to show that you know something interesting and add some character, include something like, ‘My friends love my risotto!’” -Pedro Sorrentino
  • “Emphasize your own social media presence and successes. Present your great communication and language skills, and don’t forget social links to your blog, Twitter, and other sites you’re active on. Have your resume online, on sites such as on LinkedIn.” -Jakub Svoboda
  • “Include your passion projects. This is what sets you apart and tells your story. I recommend to leave off irrelevant experience.” -Kimberly Aguilera
  • “Get out there and do, write and say smart things. If you can back this up by [having] a strong web presence and point a recruiter to the things that best describe who you are as a person, you basically don’t need a resume. A cover letter leaves too much room for BS anyway, and a CV can be constructed. Bottom line: link to your online presences that prove that you’re awesome, and you have one foot in the door. Bonus if a company finds you before you find it.” -David Noël

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Quick Pitch: lets bands share their music to all their social networks from one platform, as well as gauge audience feedback.

Genius Idea: Nowadays, in order for a band to survive, musicians really have to be skilled at marketing and social media, as well as the guitar, drums or uke (unless they’re super famous and they have “people” — “people” tend to do all that stuff for them). That means utilizing Twitter, Facebook, YouTube and all the other tools at their disposal to get their music out there.

Still, even though those tools are so easy that a bunch of sugar-addled teens can use them, it can be hard to employ them all in concert — with ease. That’s where comes in. is kind of like Hootsuite for bands — a platform that allows musicians to share a song across Facebook, Twitter, etc, as well as track how fans are digging their jams.

The service is rather simple to use: Sign up for a Pro account ($10 per month), and connect to social accounts (Twitter, Facebook, Blogger, YouTube). Upload a track, add a title, cover image, category, tags and download setting (it’s also possible to enable a “Track for a Tweet”-esque feature, which is pretty cool), add a custom message to one’s share and go for it. One click lets a person share the track to all of his or her networks.


Cool bonus: When one shares to YouTube, the service automatically generates a music video with your song and album art on the video-sharing site. Granted, videos that feature only album art are rather boring, but YouTube is still an awesome music discovery tool, so this addition to functionality is pretty handy.

After getting the soon-to-be hit single… let’s call it… “Everyone’s a Winner When Her Heart’s The Prize,” onto the Interwebs, musicians can then track fan feedback using’s “loop,” which displays a real-time stream of plays, downloads, comments, ratings, shares, retweets, etc. It’s also possible to reply directly from — no more toggling between windows.

“Being an independent artist, has proved to be an invaluable resource,” says user Drew Seeley. “Its statistics are easy to read and comprehend. The tweet to listen/download features have been a great way to get the word out to my followers on Twitter and Facebook when I have something going on.”

“ makes it easy to record tracks, distribute to fans, and get feedback all in the same day,” says Mike Skinner of The Streets. “This has been a revitalizing experience for me in making music and I use it to host all sorts of audio, including demo tracks, podcasts and remix competitions. links up seamlessly with every social network and we are even using it to host the music for The Streets iPhone app, allowing us to get instant, personal feedback and stats on what fans are listening to.” has also managed to mix business with a little pleasure, awarding well-performing users with “ Buttons” (think Foursquare badges), and giving artists the ability to host remix contests, a la Indaba.

Currently, there are no mobile apps for, but the services does work as a mobile site. Apps are in the words.

If you’re an artist, what tools do you use to make share your tunes easier? Would you add to your roster?

Using Google Cloud Print, Gmail users will soon be able to print documents from their iOS and Android devices.

Similar to Apple’s AirPrint and HP’s line of ePrint printers, Cloud Print is designed to help users print from multiple locations or devices without having to worry about setting up a printer or installing drivers.

Google Chrome gained Cloud Print support back in December. Right now, a computer running Windows is required for the initial setup; however, Google says that support for Mac and Linux is coming soon.

After connecting a printer to Google Cloud Print, users who access from iOS or Android will be able to print messages or attachments directly from their device. Supported document types include *.PDF and *.DOC files.

With great direction and imagery to work with our job was easy…


The infographic below represents some of the data analyzed and published on over the last year. It seeks to answer some of the most important questions about Facebook marketing with real science.

If you want to learn more about Facebook marketing, don’t forget to pick up a copy of The Facebook Marketing Book, or enter to win a free copy.


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Here you can find the list with the standard set of fonts common to all versions of Windows and their Mac substitutes, referred sometimes as “browser safe fonts”. This is the reference I use when making web pages and I expect you will find it useful too.

If you are new to web design, maybe you are thinking: “Why I have to limit to that small set of fonts? I have a large collection of nice fonts in my computer”. Well, as seasoned web designers already know, browsers can use only the fonts installed in each computer, so it means that every visitor of your web page needs to have all the fonts you want to use installed in his/her computer. Of course, different people will have different fonts installed, and thus come the need of a standard set of fonts. Fortunately, CSS allows set several values for the font-family property, which eases the task a bit.

If you want to know how the fonts are displayed in other OS’s or browsers than yours, after the table you can find several screen shots of this page in different systems and browsers. Also, you can take a look to the list of the default fonts included with each version of Windows.

The list

First, a few introductory notes:

  • The names in grey are the generic family of each font.
  • In some cases the Mac equivalent is the same font, since Mac OS X also includes some of the fonts shipped with Windows.
  • The notes at the bottom contains specific information about some of the fonts.

Facebook profiles are like belly buttons: Everybody’s got one.
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Perhaps that statement’s still a bit of an exaggeration, but by the numbers, we (that is, Internet users around the globe) are becoming more obsessed with Facebook by the day.

One out of every 13 Earthlings and three out of four Americans is on Facebook, and one out of 26 signs into Facebook on a daily basis.

We could rattle off stats like that until the cows come home, but instead, we’d like to show you this fascinating infographic from SocialHype and

Here, in a visual nutshell, are some highlights about Facebook usage, 2010 trends, adoption numbers and a great deal more.

Take a good look at this information (or click here for the full-size version), and in the comments, let us know what you think about our global fascination with Facebook. Is Facebook an amazing connective medium? A plague that preys on the easily addicted? A little bit of both, or something else entirely?